University partners with transportation software company for research project


TUSKEGEE, Ala. (July 25, 2011) — The Brimmer College of Business and Information Science at Tuskegee University and McLeod Software are conducting a joint research project to analyze how costs and competition impact the overall pricing process for motor carriers. The project will analyze how carriers integrate their costs (fixed, variable and mixed) and competition into the pricing equation to create value for customers and at the same time create value and profitability for themselves. The use of technology as a service enhancement and accounting tool will also be explored.

“This collaboration will extend the body of knowledge in the trucking industry while providing scholarly opportunities for our students and faculty,” said Tejinder Sara, dean of the College of Business and Information Science.

George Edwards, study investigator and longtime trucking executive said the partners are seeking companies to participate in the project. Companies can feel secure in their participation. Data will be collected anonymously and reported in aggregate.

“This project will help participants better understand pricing and competition as components of profitability,” Edwards said.

Vice president of marketing for McLeod said the company is looking forward to the possible outcomes of the project.

"We are excited to partner with Tuskegee University in this project as it will help us to better understand the analytics we need to provide for our customers as they grow their businesses and pursue higher profits," he said.

McLeod Software, headquartered in Birmingham, Ala., is a leading provider of transportation, brokerage and document management systems. Specifically developed for the trucking industry, McLeod provides management solutions and services to transportation companies looking to increase their efficiencies in all areas while reducing costs.

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