DIRECTOR OF MARKETING, COMMUNICATIONS AND PUBLIC RELATIONS
The Director of Marketing, Communications and Public Relations reports to the Vice President for Institutional Advancement and is an integral member of the senior management team. S/he is responsible for developing sound strategies, plans and tactics that will result in consistently reinforcing the view of Tuskegee University as an outstanding and highly competitive institution. It is also expected that s/he will design and implement a plan of increased exposure for the President and other key faculty members with the local, regional and national print and electronic media. The Director will provide oversight, leadership and hands-on responsibility for all internal and external communications, proposals, publications, public and media relations and special events. S/he will also lead, manage and evaluate staff members and ensure the smooth and efficient functioning of the communications office.
The University is an independent and state-related institution of higher education with a strong emphasis on science, engineering, business, biomedical fields (e.g., nursing, allied health and veterinary medicine) and teacher education. The University also stresses the importance of the humanities, the social sciences and faith perspectives for the attainment of an education that provides depth and meaning in life. It is accredited by the Southern Association of Colleges and Schools and has an enrollment of approximately 3,000 students, including many international students. For additional information please visit our Website at www.tuskegee.edu.
- Devise public relations, marketing and communications strategies that will heighten the University’s visibility and funding opportunities, and attract additional capable students.
- Maintain working relationships with representatives from local, regional, state and national TV, radio and print media.
- Coordinate public relations and media communications with other university offices, including athletics.
- Write and disseminate press releases. Conceptualize and produce electronic and print advertisements.
- Oversee and write speeches, presentations and position papers for senior management.
- Participate in working groups to plan, coordinate and execute original communications, invitations, press releases and publications related to special events and university-wide programs.
- Develop content for information brochures; review and edit drafts of correspondence, reports, and brochures for mass distribution.
- Draft articles and reports on the status of major initiatives for distribution to members, prospects, the general public, volunteer support groups, and special interest groups.
- Supervise the design, content, maintenance and updating of the University’s website.
- Develop an effective social media strategy and execution
- Implement an effective promotional and communication program to support the following on-going University activities:
a) Coordination and completion of the President’s Annual Reports
b) Publication of The Tuskegee Magazine
c) Completion of the Donor Report and Honor Roll for all contributors
d) Completion of a quarterly alumni newsletter
e) Distribution of Yearly Calendar of Events
f) Development of the annual student yearbook, the Tuskeana
g) Advise and manage the student-produced newspaper: Campus Digest
h) Manage and execute public information brochures for the seven academic colleges/schools and the admissions office
- Participate in all campus-wide activities such as convocations and other special events.
- Perform other related duties incidental to the work described, and as designated by the President.
- Master’s degree in Journalism/Public relations required
- Master’s degree in related will be given appropriate consideration
- Minimum of seven years of experience in university marketing, communication, and public relations
- Sufficient related experience will be given appropriate consideration
- Extensive knowledge of the principles, practices and techniques of oral and written communications
- Thorough understanding of the elements of layout and graphic design, journalistic and editorial principles and the Associated Press Style standards
- Excellent oral and written communication skills including grammar, punctuation and spelling
- Experience in the effective use of modern information technology, design software and social networking internet options
ADDITIONAL DESIRABLE QUALIFICATIONS
- Ability to listen attentively to discern perspectives, issues and problems
- Ability to develop and interpret data and manage resources
- Ability to think, reason and make sound judgments on how responsibilities are completed in compliance with University standards and guidelines
- Ability to exercise the utmost confidentiality in every aspect
- Ability to work in a multi-ethnic and multi-cultural environment with students, faculty and staff
- Ability to respond to common inquiries or complaints from students, faculty, parents, alumni, regulatory agencies or members of the business community
- Ability to effectively present information to top management, public or university groups, and/or boards of trustees
- Commensurate with qualification, experience and the University Compensation Plan
NOTE: The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.
APPLICATIONS will be accepted in the Office of Human Resources. Each applicant should complete a Tuskegee University employment application, and submit (3) letters of references and a copy of the appropriate transcript for the educational requirements with the submission.
Human Resources Department
Attn: M. Bhuiyan
101 Kresge Center
Tuskegee, Alabama 36088
Email Address: email@example.com Fax: 334/724-4319
Equal Employment Opportunity Employer-Male/Female/Veteran/Disabled
Federal law requires identity and employment eligibility verifications on Form I-9 within three (3) business days of employment.