WHY PURSUE A DEGREE IN PROFESSIONAL SALES AND MARKETING?
The Brimmer College of Business and Information Science, located at Tuskegee University, is one of only four Historically Black Colleges and Universities (HBCU) in the country to offer a four-year degree in Sales and Marketing.
This major focuses on business-to-business selling and marketing; students learn to design and deliver effective sales presentations through role-play simulations, and create and sell an Integrated Marketing Communication Plan/Program (IMCP) to a bona fide business owner.
Students also gain the skills necessary to analyze and manage individual accounts and markets, to develop sales plans and to manage a sales force. Many job opportunities exist in professional sales for students and graduates who enjoy the entrepreneur spirit and economic rewards that a career in sales affords.