Trustworthiness: We will be good stewards of our resources and uphold the faith and confidence our constituents/stakeholders have placed in us.

Leadership: We will do everything within our power to continually strengthen our role as an informative leader in the field of health disparities.

Respect: We will affirm the inherent rights of individuals to obtain information that can lead to their positive self-determination concerning health related issues.

Integrity: We will work diligently to demonstrate the highest levels of moral, ethical and professional behavior.

Innovation and Continuous Learning: We will foster an intellectual culture and environment that encourages innovate solutions and continuous research on health disparity issues.

Collaboration: We will strive to provide ongoing opportunities to cooperate, communicate and partner with others in the community to advance our organizational goals and objectives.