Tuskegee University Trademark and Licensing Information

Tuskegee University owns and protects its identifying trademarks. The Tuskegee University Visual Identity and Communications Policies Manual must be followed when university departments and offices use university trademarks on products that are part of their normal business operations. Items considered to be a part of normal business operations include, but are not limited to, office supplies, name badges and business cards. Departments and university offices should strictly adhere to the guidelines set forth in this manual. 

Any company or organization wishing to use any Tuskegee University  name, trademark, symbols, slogan, song, or motto that is associated with or owned by the university must receive prior approval from Tuskegee University. All vendors who manufacture items imprinted with Tuskegee University trademarks (to the public or to Tuskegee retail outlets) are required to be licensed.  

Who Needs a License?

Licenses must be obtained for the use of any TU trademark, image, or photograph used on any product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the university through any use of its trademarks.

Traditional Retail Merchandise

Any company interested in manufacturing products that will be sold to consumers through retail distribution channels (including Internet) must obtain a license through The Collegiate Licensing Company (CLC). All companies must complete the application and the requirements for licensing as outlined by CLC. CLC will communicate all information to the Tuskegee University Office of Communications, Public Relations and Marketing. Based on the information provided, the university will determine whether a company will or will not be granted a license.  

The basic requirements for licensing include completing the application, providing proof of product liability insurance (amount is based on the product category), signing a license agreement (and authorized manufacturer agreements if needed), signing the labor code agreement, paying the applicable advance, getting all designs and products approved, and reporting royalties on the sale of Tuskegee merchandise. 

Tuskegee University reserves the right to prohibit use of its trademarks with certain issues and products, such as alcohol, tobacco, candidates for public office, those products that infringe upon another entity’s trademarks or would be considered in poor taste by the general public. The university will not license products that do not meet minimum standards of quality, good taste, are dangerous, or carry high liability risks. 

Any product bearing Tuskegee University trademarks must be purchased from licensed manufacturers. Using an officially licensed company to manufacture a product ensures that the company has provided the correct product liability insurance and signed the university’s labor code of conduct agreement. A list of licensees by product category can be obtained from OCPRM.  

To ensure consistency in the use of the TU name and logos, all product designs must be approved by OCPRM before production. In most cases, the manufacturer can submit the design for approval on behalf of the organization. However, if there are questions concerning the design, the organization’s representative may contact the university directly.  

Royalties are to be paid on all product that is sold to members or to the general public regardless of the purpose of the sale.  

The Office of Communications, Public Relations and Marketing works closely and in partnership with the Collegiate Licensing Company. CLC assists in protecting the icons that have become associated with Tuskegee University over time and that enhance the university’s image. The most common trademarks and additional licensing information may be seen at www.clc.com; however, the university retains the rights to many icons and verbiage that may not be depicted.  

The objectives of the licensing program are to:  

  • Protect all university trademarks that relate to the university (or have come to be associated with the university), to ensure that the trademarks are used in a manner that is consistent with the mission of the university and reflect favorably on the university.
  • Promote the university in a consistent and uniform manner to protect the university’s reputation, name and image.
  • Produce revenue to pay for the expense of operating the licensing program.
  • Protect the consumer from deception or from faulty or inferior products and services bearing the university’s marks.

For additional information regarding the use of Tuskegee University trademarks, licensing procedures, or a list of licensed companies, visit www.tuskegee.edu/trademarks  or contact OCPRM at 334-727-8349.