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Our office maintains and enforces Tuskegee’s visual brand identity and communications policies — “One University. One Brand.” Our brand guidelines are an essential tool in ensuring that everyone in a position to promote or communicate on behalf of the university does so in an appropriate and consistent manner. From our various communications strategies to the sale of licensed products, how we monitor the appearance and use of the Tuskegee brand is critical to how others on and off campus perceive the institution.