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Donovan Coley, a 1996 Tuskegee University graduate and veteran of higher education recruiting and admissions, has been named the university’s new director of admissions. Coley brings more than 15 years of enrollment management experience to his work leading the Office of Admissions.
“We are excited to welcome Donovan Coley back to his alma mater, as well as benefit from his remarkable track record of growing college admissions and recruitment programs,” said Dr. Charles Smith, Tuskegee’s chief operating officer. “His past professional experience in admissions, his relentless commitment to diversity and minority advancement, and his deep knowledge of this university will surely enhance our recruitment, admission and retention rates at Tuskegee.”
In his new role, Coley will develop and lead an aggressive strategic plan encompassing all areas of student recruitment among traditional, nontraditional and international students. His leadership of the Office of Admissions will center on striving to increase student enrollment, coordinating recruitment activities, and developing informational resources and services for prospective students, high school guidance counselors, and others who support the university’s student recruitment efforts.
Previously, Coley worked in a number of enrollment management capacities at Fort Valley State University, including director of its minority advisement program, admissions counselor, recruiter, associate director of admission and recruiting, and special assistant to the president for strategic initiatives. The majority of his time at Fort Valley State included supervising, managing and leading student recruitment and admissions teams.
Coley’s career in education also has focused on diversity, inclusion and equity. From 2007 to 2016, he served as an immigration specialist, where he increased ethnic and socioeconomic diversity among new students at Fort Valley State. He was also the outreach educational coordinator for Fort Valley State’s College of Agriculture, where he increased its enrollment by more than 30 percent in one year.
Coley, a native of Andersonville, Georgia, graduated from Tuskegee in 1996 with a bachelor’s in political science and history. He and his wife Tonia have three children: Harper-Joseph, Hudson-James and Hilton-Jude.
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