Contact: Kawana McGough, Office of Communications, Public Relations and Marketing
Tuskegee University is one of many HBCUs to be featured as part of Alife® special-edition apparel collaboration with Champion and Urban Outfitters. Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events. Launching February 8, 2021, the collection, which was coordinated through a partnership with Collegiate Licensing Company, will be exclusively available at www.urbanoutfitters.com and www.alifenewyork.com.
The campaign, inspired by HBCU Homecomings, acknowledges the pioneer moments in streetwear and their cultural importance. In addition to the imagery, the clothing will be featured as part of a powerful video shot in black and white, including a drumline and a multi-generational cast to echo the pain and
struggle HBCU’s have felt throughout history. Elements such as band and line dancers draw in the Homecoming vibe and capture the history, success, familial atmosphere, fun, strength and power that define HBCU communities.
A number of other prominent HBCU universities being featured, include:
Founded in 1999, Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events.
Focused on art and creativity with a strong penchant for originality, Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which is it born. Alife cannot be defined by one cultural movement alone. Alife is art. Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.
Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever- evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.
For more information, visit Urban Outfitters at www.urbanoutfitters.com.
© 2021 Tuskegee University